Why it
Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
PR Case Study: Pelican Communications – Steel for Packaging
PR Case Study: Pelican Communications – Steel for Packaging
Pelican Communications helped the Association of European Producers of steel for packaging (APEAL) to promote an animation highlighting the benefits of steel packaging. [...]
CommsCon18
Cision launches unmissable comms event – CommsCon
Cision has launched CommsCon, a communications congress which will showcase the revolution sweeping across the earned media landscape. The biggest names in the business will [...]
PR News in Brief
PR news round-up (2-6 July)
Here’s a round-up of the week’s top PR news – featuring Munch, a call to “save the internet” from the PRCA and a look at the England football [...]
Opinion: A likeable England team? PR’s coming home
Opinion: A likeable England team? PR is the real winner this World Cup
It’s not just England’s young Lions who have been a roaring success in Russia, argues Noel Bussey, senior account director at Velvet PR. The side’s PR team has used a [...]
PR Case Study: Speed Communications – Bidfood’s Christmas Gift
PR Case Study: Speed Communications – Bidfood’s Christmas Gift
Speed Communications helped Bidfood to create engagement and resonate with customers who would be working over Christmas through the Bidfood’s Christmas Gift campaign. [...]
PRmoment launches Creative Moment to champion creativity
PRmoment launches Creative Moment to champion creativity
The team behind PRmoment have launched Creative Moment, a new online magazine to showcase creative work. The magazine has been designed as a forum that discusses today’s most [...]
Meet the Journalist: MoneySavingExpert
Meet the Journalist: MoneySavingExpert’s Guy Anker
Guy Anker, deputy editor at MoneySavingExpert, talks about the site’s latest award win, working with Martin Lewis and how PRs can get onto the site. Congratulations, [...]
We must save the internet from the EU’s copyright plan
Opinion: We must save the internet from the EU’s copyright plan
PR professionals must act now to save the internet from the EU’s copyright directive, says Nicholas Dunn-McAfee, the PRCA’s head of public affairs, policy and [...]
PR News in Brief
PR news round-up (25 June – 2 July)
Here’s a round-up of last week’s biggest PR news – featuring Forbes Europe’s Alex Wood and senior appointments at Curzon, Montfort, Cicero Group, Cirkle and [...]
Opinion: PR needs to be more inclusive
Cicero Group exec: PR needs to be more inclusive
Iain Anderson, Cicero Group‘s executive chairman and committee member at LGBT+ PR networking group InterComms, discusses whether PR is inclusive enough and how [...]
THRSXTY appoints Rob Lester as reputation director
THRSXTY appoints Rob Lester as reputation director
THRSXTY has appointed Rob Lester as reputation director to lead the agency’s new reputation management division. He joins from Good Relations, where he was head of issues and [...]
Opinion: Cannes Lions proves brands need to take risks
Opinion: Cannes Lions proves brands need to take risks
Lauren Winter, head of brand and consumer marketing, EMEA, at FleishmanHillard Fishburn, details why the importance of brands taking risks was her big Cannes Lions takeaway. [...]
How AMEC’s ‘maturity mapper’ will transform the PR industry
How AMEC’s ‘maturity mapper’ will transform the PR industry
AMEC’s Measurement Maturity Mapper will help communicators uncover the vital insights they need to build more effective PR campaigns, its creators said in this week’s webinar [...]
Forbes: We want to build long-term relationships with PRs
Forbes: We want to build long-term relationships with PRs
Forbes Europe works best with PRs, companies and entrepreneurs that develop long-term relationships with the title, Forbes Europe editor Alex Wood revealed at today’s [...]
60 Seconds with Red Lorry Yellow Lorry
60 Seconds with Red Lorry Yellow Lorry’s Guy Walsingham
Guy Walsingham, founder and CEO of B2B tech agency Red Lorry Yellow Lorry, discusses why he started the agency, his fight against “factory PR” and the thinking [...]
Enhancing your PR measurement with ‘maturity mapping’
How to enhance your PR measurement with ‘maturity mapping’
The overwhelming majority of PRs are actively trying to evaluate the success of their activities. But, new research from AMEC and Cision shows that fewer than one in four [...]
PR News in Brief
PR news round-up (18-22 June)
Here’s a round-up of last week’s biggest PR news – featuring Tin Man, Attitude’s Matthew Todd and the UK’s new largest public affairs agency. Enhancing [...]
Meet the Journalist: Attitude editor-at-large Matthew Todd
Meet the Journalist: Attitude editor-at-large Matthew Todd
Matthew Todd, Attitude’s editor-at-large and former editor, discusses the issue of mental health in the LGBT community, securing Prince William as a cover star and what [...]
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