Why it
Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
MRM wins pitch to raise the profile of employee benefit consultant Goddard Perry
Financial services PR agency MRM has been appointed to raise the profile of employee benefit consultant and third-party administrator Goddard Perry. Associate director, Mark [...]
Population data analytics firm Trendit hands retained brief to Yellow Jersey for first listing of 2016
Trendit, which uses data from mobile phones to monitor the movement of people, pedestrian footfall and other urban trends, including shopping habits, has hired Yellow Jersey [...]
Manchester Airport Group recruits public affairs specialist Graeme Elliott from Heathrow
Manchester Airport Group (MAG), which operates UK airports at Manchester, Stansted, East Midlands and Bournemouth, has appointed Graeme Elliott as group public affairs [...]
60 seconds with Christina Sandkühler, LaSalle Investment Management
Christina Sandkühler, EMEA, head of corporate communications at LaSalle Investment Management, on the value of creativity in PR, why there should be appreciation of the power [...]
Jargon PR wins pitch to raise international awareness of wireless charging provider Chargifi
Jargon PR has been appointed by the wireless charging provider Chargifi to drive brand awareness throughout Europe and North America.  The agency’s win will see the team [...]
Skipton Building Society appoints Hill+Knowlton Strategies for PR support
Skipton Building Society, the UK’s fourth largest building society by size of membership, has hired H+K Strategies’ London team following a competitive pitch [...]
Commercial real estate adviser Colliers International hires Lauren Joselyn and Ada Taraszewska
Colliers International has strengthened its UK comms team with the hires of Lauren Joselyn and Ada Taraszewska as PR managers from Jones Lang LaSalle (JLL) and DTZ/Cushman [...]
Gorkana’s Christmas Pitching guide: 8 top tips on how journalists want to be pitched to
With the final news alert for the year, Gorkana rounds up key learnings from our journalist interviews and media briefings over the last six months to help you get the [...]
Case Study: DreamToys 2015
To launch the Toy Retailers Association’s DreamToys list, Bastion decided to recreate Christmas day on a mild November morning with a 25-foot Christmas tree surrounded by this [...]
Gorkana meets…Mail on Sunday
Joanne Hart, investments editor at the Mail on Sunday, on writing about stocks and shares for the paper’s ‘Middle England’ readership, how enthusiasm goes a [...]
Behind the Headlines with Exposure’s Raoul Shah
Raoul Shah, founder and CEO of Exposure, on his marker for campaign success, his penchant for Japanese food and wanting to learn to fly hawks. Before I reach the office in the [...]
COP21: What brands can do to stay on the right side of climate crisis coverage
As world leaders meet at COP21 in Paris over the next two weeks to discuss how to tackle the global climate change crisis, the media’s increased focus on the environment [...]
Seven top tips for running a successful broadcast campaign
National TV coverage is sought after by many brands and businesses. Claire Palmer, head of UK broadcast at TVC Group, offers her top tips for gaining that piece of [...]
Gorkana meets…Finimize
Scott Tindle, co-founder of ‘bite-sized’ news service Finimize, on demystifying financial ‘jargon’ for millennials, publishing the two most important [...]
Behind the Headlines with Way To Blue’s Adam Rubins
Adam Rubins, CEO of Way To Blue, on the “movement towards mindfulness”, finding success in active social discussions and why there is no reward without risk. [...]
Case Study: Bee-A-BeeFarmer
Rowse Honey, in partnership with the Bee Farming Association, created a new apprenticeship scheme to stop the decline of British bee-hives in the UK. Clarion Communications [...]
Behind the Headlines with Storm MD Amanda Williams
Amanda Williams, MD of Storm Communications, on starting off working for PR guru Quentin Bell, the buzz of making the day’s news agenda and ridiculous requests from [...]
PRCA Young Communicator of the Year Andrew Barratt on the three ways you can build your profile in the comms world when starting out
Andrew Barratt, head of Ogilvy Pride UK, is the PRCA’s Young Communicator of the Year, it was announced this week. We asked Andrew for his three top tips on what you [...]
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