Why it
Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
The Hook: Our original content separates us from other social publishers
The Hook: Our original content separates us from other social publishers
The Hook’s original content is what helps the social publisher stand out from its competitors, head of production Jessica Lever revealed in Tuesday’s inaugural [...]
Opinion: Why PRs must accept responsibility for ethical practice
Opinion: Why PRs must accept responsibility for ethical practice
Francis Ingham, PRCA director general and CEO of ICCO, outlines why the two organisations have made September PR ethics month and what communicators must do to ensure ethical [...]
Cision’s Innovation Lab to unveil its latest inventions at CommsCon
Cision’s Innovation Lab to unveil its latest inventions at CommsCon
Steve Jobs once said that innovation distinguishes between a leader and a follower. Given that Cision is the market leading earned media software provider, it needs to channel [...]
PR News in Brief
PR news round-up (10-14 September)
Here’s a round-up of the week’s top PR news, featuring the first CisionMeets… webinar, AMEC’s new global MD, the Hacks vs Flaks teams and wins for WP [...]
60 Seconds with LEWIS
60 Seconds with LEWIS’s Ruth Jones
Ruth Jones, LEWIS’s newly-appointed UK managing director, explores her new role, PwC’s Tech She Can charter and how to ensure the comms industry provides [...]
Centropy PR celebrates anniversary with new digital offering
Centropy PR celebrates anniversary with new digital offering
B2B tech agency Centropy PR has announced an expansion of its services and number of new client wins to celebrate its first anniversary. As part of its growth, the agency has [...]
Cision’s Alex Hunter to join PRWeek influencer session
Alex Hunter, Cision’s head of sales and relationship management – agency, will moderate a panel discussion at PRWeek‘s ‘Making Influencers Work For [...]
CisionMeets... webinar series launches with The Hook
CisionMeets… webinar series launches with The Hook
Cision is thrilled to announce the launch of the CisionMeets… webinar series, which combines its industry-leading media briefings with the webinar format. [...]
PR News in Brief
PR news round-up (3-7 September)
Here’s a round-up of the week’s top PR news, featuring the first CisionMeets… webinar, an interview with Marie Claire editor-in-chief Trish Halpin and senior FTI [...]
Meet the Journalist: Marie Claire
Meet the Journalist: Marie Claire’s Trish Halpin
Trish Halpin, editor-in-chief at Marie Claire, discusses the magazine’s 30th birthday issue, how the publication has changed over three decades and how PRs can work with [...]
PR Case Study: Speed - BuzzBites
PR Case Study: Speed – BuzzBites
Speed devised a thought leadership campaign, BuzzBites, to enable Nestlé Professional to gain cut-through in a competitive industry. Campaign: BuzzBites Client: Nestlé [...]
Brendon Craigie
60 Seconds with Tyto PR’s Brendon Craigie
Brendon Craigie, co-founder and managing partner at Tyto PR, reveals why the agency has a flexible working model, the most challenging and rewarding aspects of founding a [...]
Opinion: How to communicate in the ‘techlash’ age
Amy Drummond, head of technology at AprilSix Proof, discusses the findings of the agency’s latest report into the current backlash against tech companies. The ‘techlash’ [...]
Meet the Journalist: TI Media
Meet the Journalist: TI Media’s Lucy Gornall
Lucy Gornall, health and fitness editor of TI Media’s weekly magazines, reveals how she is able to manage content across multiple publications, how she likes to work [...]
PR News in Brief
PR news round-up (28-31 August)
Here’s a round-up of the week’s top PR news, featuring Cision’s latest white paper, new hires at Telefonica UK and Hudson Sandler and the Hacks vs Flaks [...]
Opinion: Why marketers are investing in micro partnerships
Opinion: Why marketers are investing in micro partnerships
Jill Coomber, co-founder of OneChocolate, explores the findings of the agency’s report into micro partnerships and why marketers now value brand awareness and value, [...]
LADbible: the rise of social publishers and why this matters to the PR industry at CommsCon
We are living in the ‘social media age’, where audience are connected like never before. This has undeniably had a profound impact on the media industry. In the last decade, [...]
60 Seconds with TVC Group
60 Seconds with TVC Group’s James Myers
James Myers, group managing director at TVC Group, reminisces about his time at the agency as it celebrates its 20th anniversary. TVC Group has just turned 20, with you at the [...]
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