Why it
Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
PR News in Brief
PR news round-up (21 May – 1 June)
Our latest round-up of essential PR news, featuring five influencer marketing tips from Golin, account wins for Frank and how technology is revolutionising the comms industry. [...]
Opinion: 5 ways to hone your influencer marketing strategy
Opinion: 5 ways to hone your influencer marketing strategy
Will Cooke, executive director, strategy and innovation at Golin, presents his five top tips to hone your influencer marketing strategy.  Work backwards, and start with why [...]
Why its time for CMOs to embrace PR and comms
Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be [...]
PR Case Study: Brands2Life – Cards With Heart
PR Case Study: Brands2Life – Cards With Heart
Brands2Life helped Moonpig’s Valentine’s Day cards to stand out by forming a partnership with NHS Blood and Transplant to send organ donor cards to loved ones. [...]
60 Seconds with Tank PR
60 Seconds with Tank PR’s Trevor Palmer
Trevor Palmer, director at PR agency Tank, talks about the agency’s expansion, linking digital and PR activity and falling for a Vanessa Paradis lookalike back in the [...]
Opinion: We must use AI to excel in the next frontier of PR
Kerry Sheehan, the CIPR’s AI in PR panel PR director, talks about how AI is shaping the next frontier of PR and considers the findings of the panel’s new research paper. The [...]
Big Brand Ideas announces six new hires
Integrated agency Big Brand Ideas has appointed six new members of staff to work across its various teams following a number of new client wins. Sachin Desai and Anna Nicholls [...]
What journalists say they want from PRs today
Fake news is the biggest challenge facing the media today
The rise of fake news has led to journalists becoming much more conscious about what they publish, celebrity content director Jack White revealed in Cision’s latest webinar. [...]
Four Travel to handle Singapore Tourism Board’s UK PR
Four Travel to handle Singapore Tourism Board’s UK PR
The Singapore Tourism Board has appointed Four Travel, the specialist travel division of Four Communications, as its new UK PR consultancy. The agency will work closely with [...]
Opinion: The future of video reporting is sponsored content
Opinion: The future of video reporting is sponsored content
Dr James Ohene-Djan, co-founder of reporting network WinkBall and senior lecturer at Goldsmiths University, discusses the rise of sponsored video content. Since the dawn of [...]
Golin wins Dimension Data brief
Dimension Data names Golin as its lead PR agency
IT services company Dimension Data has appointed Golin to showcase its major brand activities and provide it with campaign and press office support in the UK and Ireland. As [...]
Go People appoints Munch to launch private theatre experience
Go People appoints Munch to launch private theatre experience
London-based theatre company Go People has appointed Munch to launch its private theatre experience, Revels in Hand, following a competitive pitch. Munch will deliver creative [...]
Engine Group to help RAF Museum’s visitor numbers take off
Engine Group to drive RAF Museum’s visitor numbers
The RAF Museum has appointed Engine Group agencies MHP, WCRS and Engine Media to deliver an integrated comms and marketing campaign. The agencies are tasked with increasing [...]
PR News in Brief
Last week’s PR news in brief (14 – 18 May)
Catch up on last week’s essential PR news, featuring an interview with WIRED, the PR Week Global Awards and the biggest reputational risk factors facing the technology [...]
Opinion: How augmented reality can revolutionise PR
Opinion: How augmented reality can revolutionise PR
Lauren Green, content marketing manager at Flow Digital, explores how communicators can use augmented reality (AR) to boost their earned media output.  Augmented reality has [...]
Personal finance disruptor appoints PR Agency One
Personal finance disruptor appoints PR Agency One
Honcho, the UK’s first online “reverse auction” marketplace for personal finance, has appointed PR Agency One to handle its UK launch this autumn. PR Agency One has already [...]
Durex campaign makes a splash thanks to Cision
Durex campaign makes a splash thanks to Cision
Durex and Summit have won Best Content Marketing Campaign at the 2018 Performance Marketing Awards, with Cision playing a key role in the campaign’s success. Online retail [...]
Opinion: Trade show marketing must evolve to survive
Opinion: Trade show marketing must evolve to survive
The traditional trade show model is dying, argues Saskia Stolper, director, Germany at Red Lorry Yellow Lorry. She looks at what’s next in today’s rapidly evolving [...]
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