How Microsoft revolutionised its corporate comms with a brand newsroom
How Microsoft revolutionised its corporate comms without the mainstream media
It’s 2013, and Microsoft is about to do something that will change its corporate comms forever. Steve Clayton, the brand’s chief storyteller, has been writing an unusual story. It’s called 88 Acres: How Microsoft quietly built the city of the future – and he thinks it has legs. But despite the huge amount of time […]
Opinion: How to future-proof young leaders
Opinion: How to future-proof young leaders
Erin Salisbury, senior project manager for Ketchum’s global research and analytics team and PRmoment’s Young Professional of the Year 2018, presents four top tips to help [...]
W Communications Adam Mack and Warren Johnson
W wins Three’s consumer PR brief
Mobile network Three UK has appointed W as its consumer PR agency to drive wider brand engagement and support its customer growth targets, following a competitive pitch. W [...]
Headland appoints Mike Smith and Ed Young
Headland appoints former Tesco and Brunswick stalwarts
Headland has appointed former Brunswick senior partner Mike Smith as partner and former Tesco comms director Ed Young as director. Smith’s career spans nearly 40 years in [...]
PR News in Brief
This week’s PR news in brief (9-13 April)
Here’s a round-up of the week’s essential PR news, featuring Rugby editor-in-chief Alex Mead, PR thought leadership from Gumtree and the “Hacks vs Flaks” [...]
PR Case Study: Propellernet – Evans Cycles: Return to Gold Hill
PR Case Study: Propellernet – Evans Cycles: Return to Gold Hill
Richard Paul, PR consultant at Propellernet, reveals how the agency helped Evans Cycles to promote its electric bikes by visiting the hill made famous by the classic Hovis [...]
Instinct appoints Penny Joyner-Platt and Joe Mowles
Instinct appoints associate director and influencer relations lead
Instinct (formerly Instinct PR) has appointed Penny Joyner-Platt, Frank PR’s former associate director, as associate director and Joe Mowles as head of influencer and VIP [...]
Weber Shandwick hires Sarah Richardson as UK corporate practice MD
Weber Shandwick hires Sarah Richardson as UK corporate practice MD
Sarah Richardson, Edelman‘s former senior director, is joining Weber Shandwick’s UK leadership team as the managing director of its corporate practice. She will report [...]
Opinion: What is PR for and how do we know if it works?
Opinion: What is PR for and how do we know if it works?
Xanthe Vaughan Williams, director and co-founder at Fourth Day PR, discusses the findings of the agency’s second Purpose of PR Report. People often ask what PR entails – [...]
Cision secures highest number of nominations at AMEC Awards
Cision secures highest number of nominations at 2018 AMEC Awards
Cision companies have topped the list at this year’s AMEC Awards in Barcelona, with an overall total of 16 nominations across two organisations. The company received nine [...]
Susannah Wyeth joins Hotwire as associate director
Susannah Wyeth joins Hotwire as associate director
Hotwire has appointed Susannah Wyeth as an associate director, responsible for driving growth and greater awareness across the agency’s B2B technology footprint. As a member [...]
Cision’s Tom Ritchie to give talk at PR360 conference
Cision’s Tom Ritchie to give talk at PR360 conference
Tom Ritchie, Cision’s EMIA VP GTM and product, will give a practical talk and Q&A on how earned media measurement can help prove your worth at PR Week’s PR360 conference [...]
Barry Leggetter to step down as AMEC CEO
Barry Leggetter to step down as AMEC CEO
Barry Leggetter will step down as CEO of the International Association for Measurement and Evaluation of Communication (AMEC) at the end of the year following 11 years in the [...]
Rugby editor-in-chief Alex Mead
Meet the Journalist: Rugby editor-in-chief Alex Mead
Alex Mead, editor-in-chief at quarterly sports journal Rugby and content director at eric, talks about launching the sport’s first “coffee table” title, the state of [...]
Ben Crosland joins Bill & Melinda Gates Foundation
Ben Crosland to lead Bill & Melinda Gates Foundation’s UK comms
The Bill & Melinda Gates Foundation has appointed Ben Crosland as its senior communications officer for UK and Nordics. Crosland will join the foundation’s London office [...]
Hope&Glory toasts Edrington-Beam Suntory UK account win
Hope&Glory toasts Edrington-Beam Suntory UK account win
Drinks distributor Edrington-Beam Suntory UK (formerly Maxxium UK) has handed Hope&Glory the consumer and trade PR briefs for its spirits portfolio. The win includes [...]
GigRev appoints Munch for brand awareness campaign
GigRev appoints Munch for brand awareness campaign
Munch has been appointed to support the launch of GigRev, a platform for musicians and influencers from UK tech entrepreneur Kevin Brown. The agency has been briefed to [...]
Gumtree: What
Gumtree: What’s in our media relations toolkit
Fergus Campbell, head of PR and communications at Gumtree, reveals which tools the company deploys to power its media relations activity. While the modern day communicator [...]
Prova to partner with Kobus
Prova to partner with Kobus
Technology, energy and environmental PR consultancy Prova has partnered with service pipe replacement company Kobus. As part of the agreement, Prova will manage the firm’s PR [...]
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