Why it
Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
Claremont boosts “purpose-driven” business strategy with Victoria Page appointment
Claremont Communications has appointed Victoria Page, former director of CSR and sustainability at Grayling Future Planet, as a director to help grow the agency’s private [...]
Nursery industry manufacturer Dorel UK chooses Red Consultancy
Dorel UK, manufacturer of baby car seat Maxi-Cosi and pushchair Quinny, has appointed Red Consultancy as its UK comms agency, following a five-way pitch. Dorel is a major [...]
Luxury sex toy brand Perlesque hires Aisle 8 to handle UK launch
Aisle 8 has been chosen to handle the launch and ongoing comms activity for new luxury sex toy brand Perlesque. Aisle 8 has been chosen to handle the launch and ongoing comms [...]
English winemaker Chapel Down calls in Wild Card
Wild Card has been briefed to handle the UK PR for English winemaker Chapel Down, following a competitive pitch. The agency’s drinks division has been briefed to build brand [...]
Global mobile network Truphone hires Alan Banks to lead PR function
Global network provider Truphone hires Marketo’s Alan Banks to the newly-created chief sales and marketing officer role, with responsibility for the company’s [...]
IT services company Agilitas hands European brief to Jargon PR
Jargon has been chosen to raise awareness of Agilitas, an ‘inventory-as-a-service’ business that supplies clients with IT support and maintenance for a flat fee, [...]
New digital marketing agency OneFifty launches with founding clients including O2 and Virgin Active
Brands2Life’s Katie Buckett and Alex Pearmain have launched a new social and digital marketing consultancy OneFifty with backing from consumer brand agency Hope&Glory PR. [...]
Sky Academy hires Aduro for Sky Academy Arts campaign
Sky Academy, a scholarship programme which offers funding for emerging artists, has hired Aduro Communications to help drive awareness of and entries to its 2016 programme, [...]
Behind the Headlines with Experience12’s Chris Whittle
Chris Whittle, founder and MD of Experience12, on his marker for a successful campaign, how painting Homer Simpson next to the Chalk Giant was his first big success in PR and [...]
The Academy merges with Shine Communications
The Academy has merged with Shine Communications to form a new group called The Academy, with Shine becoming its consumer PR arm. The Academy founders Mitchell Kaye and Daniel [...]
Zoopla appoints Brands2Life to handle integrated consumer PR
Property website Zoopla has brought in Brands2Life to handle its consumer PR, following a competitive pitch. The agency has been briefed to develop creative integrated content [...]
Yorkshire Post’s Bernard Ginns launches advisory firm Branksome Partners
Bernard Ginns, business editor of The Yorkshire Post, has set up Branksome Partners to provide comms advice to individuals, companies and organisations. Ginns (pictured) [...]
Press Association’s Sophie Lister returns to Hudson Sandler
Sophie Lister has rejoined Hudson Sandler’s brand and corporate team as a client director following a stint in-house with the PA, where she ran its internal and external [...]
60 seconds with Lora Coventry, Liontrust Asset Management
Lora Coventry, PR manager at Liontrust Asset Management, on how the industry could benefit from more women in senior positions, the indispensable asset of passion, and why [...]
Sky names Gap’s Catherine Hicks as group corporate affairs director
Sky has hired Catherine Hicks to lead its corporate, consumer and internal communications. She also takes responsibility for Sky’s events and social purpose teams, and [...]
Wolfstar’s Jon Priestley joins Blue Rubicon
Blue Rubicon has brought in Wolfstar’s Jon Priestley to join its digital team as an associate director. Formerly the London head of digital agency Wolfstar, Priestley led the [...]
John Lewis hires Golley Slater for Leeds opening
Golley Slater PR North has won a pitch to run the consumer and corporate comms for John Lewis’ upcoming Leeds shop opening. The John Lewis site is a £35.5m investment by the [...]
Financial services firm MRM promotes Amy Rowe to senior digital consultant
MRM has promoted Amy Rowe to the role of senior digital consultant after joining the consultancy in June last year.  Rowe joined MRM in June as a consultant, having previously [...]
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