Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
Retail discounts: how PRs should respond
The line between promotional seasons in retail has become blurred. Who can tell where Black Friday begins and the summer sale ends when there is a concoction of mid-season [...]
The Zeitgeist Agency launches European division
Music PR agency The Zeitgeist Agency, which handles the PR for the Reading and Leeds festivals, has launched a new European division, Zeitgeist Europe, with three new clients, [...]
Former DADA chief Laura McIlquham joins Beattie
Laura McIlquham, former head of PR for Glasgow-based PR, design and events agency DADA, has joined creative comms group Beattie to take on a senior account director role in [...]
Homestay.com calls in Four Communications
Four Communications has been chosen to handle the UK PR for Homestay.com, an online marketplace for hosted accommodation. Homestay.com offers accommodation for travellers [...]
Bright Light promotes Pretty Polly and Aristoc
Bright Light has been appointed to handle the PR for British hosiery brands Pretty Polly and Aristoc, writes Louise Pantani. Founded in 1919, Pretty Polly provides over 90 [...]
ButlerTech hands product brief to Rooster
Global travel tech company ButlerTech has handed Rooster a consumer and B2B PR brief to enhance its UK profile, as the brand plans to launch two products this year. It [...]
Hometrack hands retained brief to MRM
Hometrack, a residential property market analyst, has appointed MRM as its retained agency to support its media relations and public and regulatory affairs monitoring. Chris [...]
Alstom makes brace of hires after GE acquisition
Alstom, the French rail transport multinational, has hired Will Roberts and Alex Burrows as comms director and marketing and strategy director, respectively, to build the [...]
Speyside hires Edelman’s Chris Dobson
Speyside Corporate Relations, an emerging markets corporate affairs consultancy, has hired Edelman’s Chris Dobson to manage the company’s “rapid [...]
Case Study: The Higgidy Sofa Supper Club
When Aduro Communications was tasked with creating a stand-out ‘WOW’ moment for pie brand Higgidy, the agency came up with the world’s first ‘Sofa Supper Club’ [...]
Rostrum names Michael Kahn as director
Rostrum, the corporate PR and content marketing agency, has appointed Michael Kahn as a director, with responsibility for its human resources and development department, [...]
Avis Budget appoints Weber for EMEA PR
Car rental company Avis Budget Group has briefed Weber Shandwick to manage its EMEA PR across brands including Avis, Budget and Maggiore. Weber’s appointment comes as Avis [...]
New Scientist hires Kaper to launch festival
Kaper has been appointed by science and tech brand New Scientist to help launch New Scientist Live, a festival around science, technology and culture, which takes place in [...]
H+K appoints Dutch financial practice lead
Hill+Knowlton Strategies has appointed Sabine Post-de Jong, previously a director in its financial and corporate comms division, as practice leader of its Amsterdam-based [...]
Warner Leisure Hotels extends Bottle’s brief
Warner Leisure Hotels, a UK short-break company for older holiday-makers, has extended its brief with Bottle to include PR, as well as social media activity, following a [...]
LED tech business Dialight selects MHP
Dialight, an LED (light-emitting diode) technology company that specialises in producing lighting for companies in hazardous industries, has brought in MHP to advise on [...]
Nelson Bostock Unlimited wins online travel brief
Momondo Group, the online travel search network that operates the momondo, Cheapflights and Speedfares brands, has appointed Nelson Bostock Unlimited as its UK corporate PR [...]
Launch PR promotes Virgin Strive Challenge
Youth charity Big Change founders Sam and Holly Branson have brought in Launch PR to promote its 2016 Virgin Strive Challenge, which aims to raise £1.5 million to create [...]