How Microsoft revolutionised its corporate comms with a brand newsroom
How Microsoft revolutionised its corporate comms without the mainstream media
It’s 2013, and Microsoft is about to do something that will change its corporate comms forever. Steve Clayton, the brand’s chief storyteller, has been writing an unusual story. It’s called 88 Acres: How Microsoft quietly built the city of the future – and he thinks it has legs. But despite the huge amount of time […]
Case Study: DreamToys 2015
To launch the Toy Retailers Association’s DreamToys list, Bastion decided to recreate Christmas day on a mild November morning with a 25-foot Christmas tree surrounded by this [...]
Gorkana meets…Mail on Sunday
Joanne Hart, investments editor at the Mail on Sunday, on writing about stocks and shares for the paper’s ‘Middle England’ readership, how enthusiasm goes a [...]
Behind the Headlines with Exposure’s Raoul Shah
Raoul Shah, founder and CEO of Exposure, on his marker for campaign success, his penchant for Japanese food and wanting to learn to fly hawks. Before I reach the office in the [...]
COP21: What brands can do to stay on the right side of climate crisis coverage
As world leaders meet at COP21 in Paris over the next two weeks to discuss how to tackle the global climate change crisis, the media’s increased focus on the environment [...]
Seven top tips for running a successful broadcast campaign
National TV coverage is sought after by many brands and businesses. Claire Palmer, head of UK broadcast at TVC Group, offers her top tips for gaining that piece of [...]
Gorkana meets…Finimize
Scott Tindle, co-founder of ‘bite-sized’ news service Finimize, on demystifying financial ‘jargon’ for millennials, publishing the two most important [...]
Behind the Headlines with Way To Blue’s Adam Rubins
Adam Rubins, CEO of Way To Blue, on the “movement towards mindfulness”, finding success in active social discussions and why there is no reward without risk. [...]
Case Study: Bee-A-BeeFarmer
Rowse Honey, in partnership with the Bee Farming Association, created a new apprenticeship scheme to stop the decline of British bee-hives in the UK. Clarion Communications [...]
Behind the Headlines with Storm MD Amanda Williams
Amanda Williams, MD of Storm Communications, on starting off working for PR guru Quentin Bell, the buzz of making the day’s news agenda and ridiculous requests from [...]
PRCA Young Communicator of the Year Andrew Barratt on the three ways you can build your profile in the comms world when starting out
Andrew Barratt, head of Ogilvy Pride UK, is the PRCA’s Young Communicator of the Year, it was announced this week. We asked Andrew for his three top tips on what you [...]
Case Study: End Marmite Neglect
With the nation facing imminent “Marmageddon”, W reignited Marmite’s 2013 Marmite Neglect campaign with a Marmite Neglect Helpline, a partnership with dating [...]
Case Study: Grolsch’s 400th Anniversary
To celebrate Grolsch’s 400th anniversary this year, Eulogy, with the help of street art collective Graffiti Life, decided to grab the attention of 25 to 34-year-old [...]
Gorkana meets…Cosmopolitan editor Farrah Storr
It's three months since Farrah Storr was named the new editor of Cosmopolitan. In an exclusive interview with Gorkana, Storr talks about moving from a successful startup title [...]
Case Study: EE’s 4GEE Action Cam Launch Stunt
To launch EE’s world first 4G-enabled camera 4GEE, M&C Saatchi PR was briefed to come up with an unforgettable moment to secure national front page coverage. To [...]
W promotes Sophie Raine to head of brand
W has enhanced its senior leadership team with the promotion of associate director Sophie Raine to head of brand. Raine, who first joined W in early 2014, will continue to [...]
Golin, Hope&Glory and Unity win big at last night’s PR Week Awards
Golin, Hope&Glory, Unity, Battenhall and The Academy were among the big winners at last night’s PR Week Awards. At the ceremony, which took place in the Grosvenor House [...]
Case Study: Star Wars Post-it Note Murals
When Viking wanted to enhance its SEO value, the office stationery retailer, with the help of PR and SEO specialist Search Laboratory, decided to hijack the upcoming release [...]
Tesco hires eBay’s Steve Milton as group media director
eBay’s Steve Milton has joined Tesco as group media director, taking over from Tom Hoskin who is moving to Barclays as MD, group media relations. Milton spent eight years at [...]
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