Why it
Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
ATP Media briefs Threepipe
ATP Media, the broadcast arm of men’s professional tennis tournament ATP World Tour, has chosen Threepipe as its PR agency for 2016. Formed in 2001, ATP Media programming of [...]
WFE’s Thomas returns to Deutsche Boerse
David Thomas, the head of comms at The World Federation of Exchanges, is returning to global exchange Deutsche Boerse as a senior UK/EU media adviser from March 15. Thomas, [...]
Vote Leave appoints PR agencies
Brexit campaign group, Vote Leave, has appointed five agencies to handle its regional PR across England. Integrated agency Cool Blue Communications is set to handle the North [...]
Gorkana meets…ABTA Magazine
Jo Fletcher-Cross, editor of APL Media’s ABTA stable, on the titles’ broad trade and consumer reach, wanting PRs to fuel ABTA‘s “culture content” [...]
Craft Sportswear retains Sponge Marketing
Swedish brand Craft Functional Sportswear has brought in London-­based PR and marketing agency Sponge Marketing as its retained UK agency. Sponge has been briefed to develop a [...]
Case Study: Celebrating 60 years of the Duke of Edinburgh’s Award
When Stand Agency was briefed to celebrate the Diamond Anniversary of the Duke of Edinburgh’s Award and launch its new Diamond Challenge, the agency enlisted a host of [...]
FTI wins Halal e-commerce account
DagangHalal, which says it is the first global e-marketplace to provide Halal verification on products and services, has brought in FTI Consulting ahead of its intended float [...]
Lazarus launches media funding service
Lazarus Consulting, a consultancy for media and tech businesses, has launched a fundraising service to drive growth in comms companies and the wider media. In 2005, the [...]
Gorkana Meets…Benjiamin Albertalli, auto journalist
You are an automotive journalist, writing for a variety of publications, and one of the youngest reporters who specialises in the automotive sector. Can you tell us a bit [...]
Samsung UK hires M&C Saatchi Sport & Entertainment
Samsung Electronics UK has handed a PR brief to M&C Saatchi Sport & Entertainment to work across key sporting campaigns, including a revival of the Samsung School of [...]
Marriott hands European brief to Bacchus
Marriott International has appointed Bacchus as the UK consumer and trade PR agency for five of its luxury lifestyle brands, following a competitive pitch process. Activity [...]
Frank wins brief from theatre ticket app TodayTix
TodayTix, a free mobile app for purchasing theatre tickets, has brought in Frank to handle its PR in the UK. Established in 2013, TodayTix was co-founded by Broadway and West [...]
Manifest supports male suicide prevention charity
Manifest London is providing pro bono PR support for CALM (Campaign Against Living Miserably), a charity dedicated to preventing male suicide, around its 10th anniversary this [...]
FWD Group directors complete MBO
FWD Group has been acquired by two of its existing directors, Gug Kyriacou and Elliot Lane, from founder Michael Gaughan, who remains as a consultant with the business. The [...]
Kaizo wins network provider Brocade
Network solutions provider Brocade has appointed Kaizo as its EMEA PR agency as part of a global overhaul of its comms strategy. Kaizo will lead Brocade’s EMEA comms [...]
Gridstore picks Spreckley for EMEA PR brief
Digital storage provider Gridstore has hired Spreckley as its retained PR agency in the UK and Europe. Spreckley will build Gridstore’s media profile in the UK among IT and [...]
Brexit debate calls for clearer comms
The Brexit debate in the UK is gaining momentum now David Cameron has announced the referendum on Britain’s membership of the EU will take place on June 23 this year. [...]
UK Coffee Week appoints Diffusion
Diffusion has been appointed by Allegra-owned UK Coffee Week and The London Coffee Festival to boost their brand awareness this year. UK Coffee Week, which takes place from 11 [...]
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