Why it
Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
Lidl names W as its UK PR agency
Lidl, Britain’s fastest-growing supermarket*, has appointed W as its UK PR agency ahead of a major expansion programme. W, which won the account following a competitive pitch [...]
PR firms in Sunday Times Best Companies
Engine and Edelman have made it onto this year’s The Sunday Times’ 100 Best Companies To Work For list. In addition, Bite has been named one of the 100 Best Small Companies To [...]
Tech investor Mercia brings in Buchanan
Mercia Technologies, a business which invests in “disruptive” tech companies such as virtual reality enterprise nDreams, has hired Buchanan as its retained [...]
Newgate’s Watt joins FWD as capital markets lead
FWD Group, which last week announced an MBO by two of its directors, has hired Newgate’s Roddy Watt as director in its capital markets division. Watt will launch and [...]
The Gorkana Weekly Industry News Brief: 20 to 26 February 2016
Missed out on this week’s PR News? Get your handy round-up of the essential highlights of PR and media stories, features and events content over the last seven days on [...]
MWC 2016: three key PR takeaways
A record turnout of more than 100,000 attendees and around 4,000 businesses exhibiting across the four days of  Mobile World Congress (MWC) made headlines for brands like [...]
Instinctif wins top agency at PRCA financial awards
Instinctif Partners, Schroders, FTI Consulting and Lansons were among the big winners at last night’s inaugural PRCA City and Financial Awards 2016. At the ceremony, [...]
Thanos Hotels and Resorts hires PCC
Perowne Charles Communications (PCC) has been chosen to handle the UK PR and social media for Thanos Hotels and Resorts, Cyprus’ leading luxury hotel group. The agency has [...]
Splendid hires Gavin Taylor to lead digital team
Splendid Communications has appointed iProspect Enterprise’s Gavin Taylor as head of performance, as the agency looks enhance its digital and creative offer. Taylor will head [...]
BMG hires Steve Redmond to handle global comms
BMG, the world’s fourth biggest music publisher, has appointed music industry veteran Steve Redmond to run its worldwide comms activity. Redmond has been a leading voice in [...]
Rein4ce rebrands to emphasise training offer
Rein4ce, the specialist insurance and reinsurance PR agency, has unveiled its new corporate brand and website placing more emphasis on its media training offer. The agency, [...]
Storm wins B2B food waste business brief
Bio Collectors, a food waste collector and recycler, has brought in Storm Communications to manage a B2B and corporate thought leadership programme to raise awareness of its [...]
Pitch PR wins Channel 4 briefs
Channel 4 has handed two PR campaign briefs to sports PR agency Pitch PR to promote its Formula 1 and 2016 Paralympics coverage. Pitch previously worked on Channel 4’s PR [...]
ATP Media briefs Threepipe
ATP Media, the broadcast arm of men’s professional tennis tournament ATP World Tour, has chosen Threepipe as its PR agency for 2016. Formed in 2001, ATP Media programming of [...]
WFE’s Thomas returns to Deutsche Boerse
David Thomas, the head of comms at The World Federation of Exchanges, is returning to global exchange Deutsche Boerse as a senior UK/EU media adviser from March 15. Thomas, [...]
Vote Leave appoints PR agencies
Brexit campaign group, Vote Leave, has appointed five agencies to handle its regional PR across England. Integrated agency Cool Blue Communications is set to handle the North [...]
Gorkana meets…ABTA Magazine
Jo Fletcher-Cross, editor of APL Media’s ABTA stable, on the titles’ broad trade and consumer reach, wanting PRs to fuel ABTA‘s “culture content” [...]
Craft Sportswear retains Sponge Marketing
Swedish brand Craft Functional Sportswear has brought in London-­based PR and marketing agency Sponge Marketing as its retained UK agency. Sponge has been briefed to develop a [...]
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