Why it
Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
Opinion: B2B brands should embrace video
By 2019, video will make up 80% of all consumer internet traffic, according to last year’s report by tech giant Cisco. Yet a recent survey, commissioned by the Web Video [...]
Adam Harwood to join AAT
The Association of Accounting Technicians (AAT) has appointed Adam Harwood as media relations manager. Harwood is set to deliver media coverage across all platforms and [...]
Social Communications brings in Chris Walker
Full service public affairs agency, Social Communications, has appointed Chris Walker to head up its growing PR division. Walker is set to help agency directors John [...]
Frank wins Right Guard brief
Deodorant and shower gel brand Right Guard has appointed Frank as its retained PR and social agency, following a competitive pitch. The agency will deliver a series of online [...]
The Telegraph’s former medical editor joins NICE
Rebecca Smith, former medical editor for the Daily Telegraph, has joined the National Institute for Health and Care Excellence (NICE) as head of media. Smith was medical [...]
Travelex hands global brief to Hotwire
Travelex has appointed Hotwire its lead global PR, creative and content agency, as the foreign exchange specialist looks to enhance consumer engagement around its brand and [...]
Gorkana meets… Country & Town House
Lucy Cleland, editor of luxury interiors and lifestyle magazine Country & Town House, talks to Gorkana‘s Ben Spencer about how her readers appreciate the good things [...]
Gorkana Meets…Gilles Marchand and Radio Télévision Suisse (RTS)
Firstly, could you please sum up your career so far, as well as what keeps you busy professionally at the moment? Originally educated as a sociologist at University of Geneva, [...]
Weber Shandwick launches GFP Index
Global PR firm, Weber Shandwick, has launched the Gender Forward Pioneer (GFP) Index which reveals that 10.9 per cent of senior executives in the world’s 500 largest companies [...]
FSB appoints BBC’s Louise Stewart
The Federation of Small Businesses (FSB) has appointed BBC political journalist, Louise Stewart, as head of its media and communications. Stewart joins FSB as the organisation [...]
The Champagne Tour Co. calls in Turtle PR
The Champagne Tour Co. has appointed travel and lifestyle agency Turtle to launch the brand to UK media. The Champagne Tour Co. wants to attract more British clients to the [...]
Digital agency Manifesto appoints Rostrum
London-based creative technology agency Manifesto has appointed corporate PR agency, Rostrum, to help raise the agency’s profile within the health, technology and third [...]
Dayuse.com hands brief to Golley Slater PR
Dayuse.com, a French website offering hotel rooms by the hour during the day, has brought in Golley Slater PR to handle its UK consumer and corporate PR. MD Eileen Stretton [...]
Aspectus opens Aberdeen office
Aspectus, a global communications agency serving the energy, engineering, financial and services sectors, has opened an office in Aberdeen to support its growing oil and gas [...]
Golin to handle UK launch of razor brand Dorco
Golin has been chosen to handle the UK launch of razor manufacturer Dorco and promote its new subscription service. Dorco, which launched in South Korea in 1955, provides [...]
White Paper: PR’s identity in 2016
In this new White Paper, Gorkana explores how the growth and proliferation of media channels has affected PR and how the industry positions itself in the marketing mix. In [...]
Andrew Soar returns to Unity as engagement chief
Andrew Soar has returned to Unity to take on the newly created role of head of engagement, nearly two years after moving to Shine Communications, as associate creative [...]
Richard Carnell-Jones joins H+K London
PR and integrated comms consultancy, Hill + Knowlton London (H+K), has appointed Richard Carnell-Jones as associate director of its energy and industrials team. Carnell-Jones [...]
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