Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
All Star Lanes chooses Belt & Braces
Boutique bowling brand All Star Lanes has appointed Belt & Braces as its retained PR agency. Belt & Braces has been briefed to lead comms activity across All [...]
Best workplace ranking features four PR agencies
Firstlight (pictured above) and three other PR agencies have been featured in the 2016 edition of Great Place To Work’s employer rankings. Firstlight, a business-to-business [...]
Why PR should learn to embrace diversity
Warren Johnson, founder of W Communications, says the launch of digital agency fortysix last week at Ad Week Europe has reinvigorated the diversity debate and offered a [...]
European train ticketing company hires Havas PR
Havas PR (pictured) has been appointed as the corporate PR agency for the UK arm of Voyages-SNCF, the European rail ticket sales subsidiary of SNCF, the French national train [...]
What can VR do for PR? Ten things you need to know
During a Gorkana webinar yesterday, Matt Glass, co-founder of Cultural Reality Co., and Dynamo’s head of VR, Nick Morey, offered up their top tips for what impact VR [...]
How Twitter’s ‘live’ offering will provide value for PR
Twitter reported its financial results for the quarter ending on March 31 this week, highlighting its ‘live’ strategy for 2016, which will focus on creating more premium [...]
Threepipe hires Tracey Carey as MD
PR and digital marketing agency Threepipe has named FleishmanHillard Fishburn’s former board director, Tracey Carey, as its first MD. With responsibility for business [...]
LDR CREATIVE wins global brief for Puro Group
LDR CREATIVE has been appointed as the lead global agency for beach club and hotel brand Puro Group after handling its UK PR for the past three years. The agency, which won [...]
M&C Saatchi S&E launches Sport-Lifestyle division
M&C Saatchi Sport & Entertainment has launched a new Sport-Lifestyle division and promoted business director Laura Coller to lead the new offer as head of lifestyle. [...]
The News Hub to allow PRs to publish content directly
Online content platform The News Hub is to allow brands to publish “unedited” articles alongside editorial stories, in a service which it claims will “bypass the [...]
Maitland handles comms on £18m Brighton Pier deal
Maitland has managed financial PR for the £18m acquisition of Brighton Pier which has just been completed by a company led by entrepreneur Luke Johnson. Eclectic Bar Group [...]
MHP takes on Local Pensions Partnership brief
Local Pensions Partnership has appointed MHP Communications as its comms adviser as the partnership formally moves towards a new “pooled” structure. LPP is an [...]
Case Study: Victoria Pendleton Switching Saddles
When Betfair looked to beat its competitors last year, Pitch came up with a year-long campaign which challenged Olympic cyclist champion Victoria Pendleton to abandon the bike [...]
Milestone appoints Walbrook for financial PR
Milestone Group, the company behind youth employment venture The Passion Project, has appointed Walbrook PR to handle its financial communications and investor relations. [...]
Taylor Herring kicks off Kellogg’s Team GB sponsorship with #GreatStarts
Taylor Herring has been appointed by Kellogg’s to promote its role as official sponsor of Team GB and its #GreatStarts campaign 100 days ahead of the Rio Olympics. [...]
Shooting Star lands procurement brief
PR and marketing agency Shooting Star has secured a contract with AJ Purchasing, a procurement and supply chain business which specialises in the care sector. AJ Purchasing [...]
Mercieca wins CocoPro launch brief
Mercieca has been briefed to raise awareness of the launch of CocoPro, which claims to be the “world’s first high protein pure coconut water”, in the UK. The [...]
Tin Man to launch What A Melon
New watermelon water brand What A Melon has called in creative comms agency Tin Man to handle its UK launch next month. Tin Man will be responsible for the creative launch [...]