Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
Hogg Robinson Group hires FTI Consulting
International corporate services company, Hogg Robinson Group plc, has appointed FTI Consulting as its retained financial and corporate communications adviser. The FTI team [...]
Clarion launches in-house video production service
Clarion has launched a new in-house production arm to complement the company’s existing suite of digital and content creation services. The agency will have a team of [...]
Lombard International hires group marketing and comms director
Lombard International Assurance, the global leader in wealth structuring solutions for the high-net -worth market, has appointed James Gatoff to the new role of group [...]
M&A activity in PR jumps for the third quarter of 2016
Merger and acquisitions (M&A) activity in PR has jumped in the third quarter of 2016 with 28 deals – nearly as much as the entire first half of the year – [...]
Gorkana meets…The Travel Magazine
Sharron Livingston, managing editor at The Travel Magazine, on turning her hobby into a full-time job, the impact of two million Twitter followers and why Monte Carlo and [...]
Rococo appointed by Real Housewives of Cheshire star
Stacey Forsey, star of ITVBe’s show The Real Housewives of Cheshire has appointed Rococo Group to handle her future communications. The Manchester-based agency will be heading [...]
PR Case Study: Flora lunchbox challenge
Golin found that recent improvements to children’s school dinners didn’t extend to packed lunches. In ‘back to school’ week this September, Flora offered [...]
Amazing PR appointed by Bellamianta
Amazing PR is set to work with tanning brand Bellamianta. The agency will now be representing the Bellamianta which claims to be formulated with the ‘cleanest, natural and [...]
Gorkana meets…Helen Nugent, online money editor of The Spectator
Helen Nugent, online money editor at The Spectator, on why she enjoys ‘fun’ personal finance stories, how she’s keen to work with PRs on image-led content [...]
Webgains appoints Rooster
International performance marketing group Webgains has appointed Rooster to be its first PR agency. Following the announcement of its new CEO, Richard Dennys, Webgains has [...]
W acquires House PR amid expansion plans
W has acquired House PR as part of an ambitious expansion strategy that has already seen the company open offices in Singapore and Amsterdam. The deal will add scale to W in [...]
FTI Consulting wins Mediclinic International plc
Mediclinic, the FTSE 100 international private healthcare group, has appointed FTI Consulting as its retained financial communications adviser. Deborah Scott, deputy head of [...]
Speed Communications gains DS Smith Euro brief
European packaging company DS Smith has appointed Speed Communications to deliver a pan-European PR programme. Speed’s activities will support DS Smith’s overarching sales and [...]
Cision launches new Cision Communications Cloud™ for the next era of media and communication
Cision has announced the launch of its new integrated platform, the Cision Communications Cloud™ Platform, to give marketers and communicators the power to make intelligent, [...]
Birmingham City Council property team appoints Gough Bailey Wright
Gough Bailey Wright will support Birmingham City Council as it promotes a new development in the city centre. The Midlands-based communications agency has been briefed to [...]
Story Comms adds six clients
Story Comms has won briefs with The Football Association’s national football centre St.George’s Park, the Greater Birmingham and Solihull LEP, data specialist Movement [...]
Opinion: PR can address lack of insight in B2B
Richard Fogg, CEO at CCgroup, talks about the lack of insight in B2B PR when compared with its consumer counterpart. PR is a ‘science’, he says, and can provide [...]
Global Auto Care appoints Prova PR
Spectrum Brands’ Global Auto Care has appointed Midlands-based Prova PR to promote its car care brands STP and Armor All. Prova will be providing communications support aimed [...]