Gorkana Insight & Analysis Team
Engage Mutual, a financial products provider for the over 50s, has brought in elephant communications to handle its consumer and corporate PR, following a competitive pitch.
The agency has been briefed to help develop and roll its new strategic digital concept, 'engage with you', to a consumer and corporate audience.
Activity will include a multimedia campaign across social and traditional media, as well as creative work to support a community engagement strategy.
The team will also explore elderly care issues from the perspectives of both the carer and elderly parents.
Karl Elliott, marketing director at Engage Mutual, said: "We invited elephant to participate in a competitive pitch which they won. We were impressed with their thinking and as a mutual, we were pleased to select an employee-owned PR consultancy that shares many of our values in the way we do business."
Lindsay Marino, director at elephant, said: "We are delighted to have been selected by Engage Mutual for this national communications programme. The Engage team has some very exciting ideas and build on a track record for demonstrating the real and tangible benefits of mutuality in the communities in which they operate. This new programme takes things to a new level and into new media."