Simon has been briefed to help support the agency's expanding events division led by head of experiences Sian Baker.

Sian said: "I'm extremely excited to welcome Simon on board at this key time as we continue to grow our event offering across all aspects of live activation and experiential".

Simon was previously a director at MADE, now part of Multiply UK, where he headed up the Red Bull, Global Radio, Diesel and Matalan accounts.

The agency's events roster includes Cadbury's 2012 events programme, which has seen 675,000 games played throughout the UK as part of the brands 2012 sponsorship amplification.