Gorkana Insight & Analysis Team
Jo-ann Robertson, Head of Corporate Communications and Public Affairs at Weber Shandwick goes 60 seconds with Gorkanapr.
***What was your first job? ***
President of Strathclyde University Student Union - one of the best years of my life!
If someone at a dinner party asks you what you do for a living, what do you say?
Build communications campaigns to raise awareness, influence, and achieve real change through the media and politics
What advice would you offer someone starting out in the industry?
Read everything you can, go to every event that you can, and volunteer for every project that you can. We work in one of the most exciting industries in the world so work hard and play hard!
What do you demand in your colleagues?
Loyalty, passion, and a good sense of humour.
***If you could change one thing about PR what would it be? ***
Its own reputation?.. I feel a pitch coming on!
***Which column/journalist/commentator is a MUST?
***David Aaronovitch and Danny Finkelstein at the Times, LabourList, and Guardian Diary
***What characteristic do you dislike the most in people? ***
Disloyalty and dishonesty
***What was the one thing you hated doing at school?
***Art. I wanted to be a good artist and it frustrated me that I wasn't.
***If you weren't in PR what would you like to do? ***
Own a shoe and bag boutique
***If you represent Great Britain in the 2012 Olympics, what sport would it be at?
***If you could have dinner with anyone, who would it be with and why?
***My husband - our long hours mean that we rarely have dinner together :(
***What's your perfect weekend?
***If it has an element of shoe shopping then it is absolutely perfect.
***What would be your mastermind subject?
***Baton Twirling - it is one of my biggest passions