Gorkana Insight & Analysis Team
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by Notes From Basecamp
On 7th June we reported that PR entries to this year’s Cannes PR Lions Awards were up 15% on last year, with nearly 1300 submissions received from the industry. The Cannes Lions Awards have been promoting excellence in creative communications …
4 hours ago
by Notes From Basecamp
Yesterday we welcomed Catrin Griffiths, Editor, Katy Dowell, Acting News Editor and Matt Byrne, Features Editor of The Lawyer, to discuss the publication (print and online) and the range of opportunities for PRs. The Lawyer and TheLawyer.com are the UK’s …
5 days ago
by Notes From Basecamp
Superman returns to the big screen on Friday14th June in Man of Steel, a film that is expected to comfortably surpass $100million at the US box office in its opening weekend. With a marketing budget rumoured to be almost …
6 days ago
by Notes From Basecamp
Bloggers have been around for years but right now the blogosphere is exploding and PRs everywhere are becoming more savvy to the benefits of working with them on a global scale. The old hacks versus flacks debate in the industry …
7 days ago
by Notes From Basecamp
This morning we welcomed Carla Buzasi, Editor-in-Chief, Caroline Frost, Entertainment Editor and Jody Thompson, Blogs Editor at The Huffington Post UK, to discuss the site and the range of opportunities for PRs. The Huffington Post (UK) is a website covering …
8 days ago
by Notes From Basecamp
On Tuesday morning we welcomed James Murray, Editor of Businessgreen.com, to discuss the online publication and the range of opportunities for PRs. BusinessGreen is a business website that offers companies the latest news and best-practice advice on how to become …
12 days ago
The managing partner of Grayling's Future Planet division argues green PRs should not be afraid to challenge their clients.
12 days ago in General Features
This week James Murray, founding editor of BusinessGreen, caught up with Gorkana to explain how he feels companies could do more to publicise their green work, why opinion editorials must show genuine thought leadership and why PRs pushing a green agenda need to focus on the positives and the bottom line.
12 days ago in General Features
by Notes From Basecamp
There are so many questions surrounding social media, that I’m sure we have all felt like this guy at some point. Well if you have, you’re not alone, so don’t worry! As a member of the sales team here at …
16 days ago
Sophia Harrison, director of Grayling's financial and professional services practice, on why you should never burn your bridges in PR, how good leaders pursue excellence and her lessons learnt from teaching in Rwanda.
19 days ago in General Features
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