Gorkana Insight & Analysis Team
As print media continues to sell fewer copies, companies are tweaking, reworking and, in some cases, transforming their business models. My first blog post on this subject explored the reasons behind More! magazine’s suspension and Auto Trader‘s decision to …
4 days ago
I’m going to start this blog post with a typically British topic of conversation – the weather. You would think that by May we can expect temperatures above zero and perhaps a dash of sunshine. But no, Wednesday 15th May …
5 days ago
On Friday morning we welcomed Richard Suchet, News Presenter, and Alistair Bunkall, Defence and News Correspondent at Sky News, to Sainsbury’s to discuss their roles at Sky and how PRs can feed in content. As the UK’s first dedicated 24-hour …
6 days ago
Free or subscription-based? Print and online, or online-only? Media companies are trying to find solutions to a rather persistent trend: the decline of print media. In short, people are buying less of it, which is undermining its very lifeblood, advertising …
9 days ago
In light of the recent announcements from The Daily Telegraph and The Sun, I wanted to take a look back at the evolution of the controversial paywall and ask ‘Are paywalls the future for quality online content?’ A paywall …
16 days ago
This morning we welcomed Zach Leonard, Managing Director of Digital, Christian Broughton, Digital Editor, and Amol Rajan, Editor of independentvoices.co.uk, to The Brewery to discuss the format and direction of the site and how they like to deal with …
17 days ago
Last month The Independent launched a new daily augmented reality feature, merging the print and digital experience via Blippar, an image-recognition phone app aimed at bringing to life real-world newspapers, magazines, products and posters with exciting augmented reality experiences …
19 days ago
On Wednesday morning we welcomed Tim Arthur, Editor-in-Chief, and Caroline McGinn, Features Editor at Time Out, to Vinopolis to discuss the format of the magazine and how they like to work with PRs. Time Out London is a cross-platform media …
23 days ago
Blogger and Digital Media Consultant Sasha Wilkins A.K.A Liberty London Girl shares insights and stories – as told by Ebunola Adenipekun and Shaun Hill “The next big thing in [social media] is the phone in your hand”, was one of …
23 days ago
This morning we welcomed Simon Caney, Editor-in-Chief, and Tony Hodson, Deputy Editor of Sport magazine to the lovely M&C Saatchi offices in Golden Square to discuss the format of the magazine and how they like to work with PRs. Sport …
about one month ago




