The agency has been briefed to raise awareness of the nkd brand amongst its key target audience of women as well as men under the age of 40.

The campaign's main focus will be to promote a new Glasgow store opening, raise the profile of the brand's Nottingham salon and highlight its business story, including the expansion of its apprenticeship programme.

The team will target local, consumer, national and online press with an aim to secure features including business profiles, reviews and news stories.

The account will be led by Unleashed Potential's founder, Sharleen Hunter, and account manager, Jenny Le.

Sharleen Hunter said: "We're incredibly excited to have been selected to represent nkd as it embarks on plans for nationwide expansion. As we celebrate our agency's 10th year, we are focusing on extending our beauty portfolio, so the nkd win was the perfect fit for our wider plans.

"The brand's drive in establishing a national chain of premium waxing boutiques offering a quick and efficient service without compromising on quality is inspiring and we're very much looking forward to helping them achieve their goal through raising the brand's profile in the consumer press."