Richard has been briefed to help further increase awareness of Traackr, which opened an office in London in June, and its offer among the UK's PR and digital media communities.

He will report to Nicolas Chabot, general manager for UK and VP for Europe at Traackr.

Nicolas said: "We are very pleased to have Richard on board to support our plans for the UK market. Richard actually ran the very first PR project using Traackr technology with Honda (UK), so he knows our products and services well. As a recognised and respected UK PR professional he will be instrumental in establishing Traackr as the reference brand for discovering influencers online."

Richard recently started freelancing following a year as head of PR at Three. Before Three he was co-founder and a director of Brazil PR, working with clients including 118 118, Honda (UK), GfK NOP and Swiftcover.

Richard is also working with Honda (UK), Honda Motor Europe and Fubra Limited.