Gorkana Insight & Analysis Team
We Are Social has been brought in by the guardian to raise the profile of its 'Six Songs of Me' blogger outreach programme.
The agency has been briefed to get music fans across a broad range of musical tastes to join in the campaign.
The team will encourage music fans to sign up to the Six Songs microsite where they can create their own playlist, based on six questions about the music that has shaped them.
Activity will include approaching influential, high-reach music and lifestyle bloggers and asking them to choose their own six songs.
A follow-up campaign, to be launched in September, will focus on the results of the initial activity.
Charlene Prempeh, head of digital marketing at the guardian, said: "This is a really enjoyable campaign to be involved in and it's great to hear how different people's experiences and emotions are when it comes to music.
"The work We Are Social is doing will help drive the activity forward amongst bloggers and their followers; an essential demographic for this campaign."
Seb Robert, account director at We Are Social, said: "Music often conjures up strong feelings - I'm sure this campaign will take a few people on an exciting stroll down memory lane. The guardian is known for its eclectic music coverage so this campaign is a great fit for them."