The agency has been briefed to promote the fair as a fun place to buy art, as well as drive footfall and sales for forthcoming fairs.

The team will raise the profile of its four annual UK fairs: Battersea in October and March 2013; Hampstead in November; and Bristol in May 2013.

Mischief will target events listings and art-specific titles to drive visitors, as well as handling press office activity. The team will also run several "creative activation moments" and partnerships over the next year.

Ginny Wain, account director at Mischief, will lead the account and the team will report to Nicky Wheeler, UK MD of Affordable Art Fair.

Ginny said: "We're delighted to be working with the Affordable Art Fair and to be tasked with taking it into the news agenda through a highly creative approach. Democratising the art world is a concept we immediately responded to and felt that we wanted to be a part of."