The agency has been briefed to build the profile of TAP Portugal among UK consumers, focusing on the TAP Portugal Manchester to Lisbon route, the first time the airline has launched this daily service.

The team will also promote the airline's London to Brazil route, highlighting its services to British travellers.

Rui Lemos, general manager of TAP Portugal in the UK, said: "TAP Portugal has been operating for 67 years and it's fantastic to now have a strong voice in the UK to reiterate our presence and dedication to this market.

"We see long term opportunities for our Manchester to Lisbon, and Brazil routes, and are looking forward to showcasing this to British travellers. We are confident that Hills Balfour, with its expertise in the travel and tourism industry, will help TAP Portugal go from strength to strength."

TAP Portugal is currently the main carrier between the UK and Portugal, serving a total of 75 destinations in 34 countries worldwide.