Gorkana Insight & Analysis Team
Square Enix, the Japanese videogame publisher behind Tomb Raider and Final Fantasy, has brought in Frank PR to handle the consumer PR across the brand's portfolio.
The agency has been briefed to support the release of the company's newest game, Sleeping Dogs, which will be on the shelves in less than a month.
Frank will also support Square Enix with a campaign for its stealth game, Hitman: Absolution, due for release later in the year. The massively successful franchise is making its long awaited return after six years and features the original assassin, Agent 47.
The agency will also work on the upcoming reimagining of the Tomb Raider franchise, due for release in 2013.
The videogame publisher recently announced that English-born actress Camilla Luddington, most notably known for playing Kate Middleton in William & Kate, has been chosen to play the famous video game adventurer Lara Croft, taking on the voice acting and motion-sensor work for the new release.