The agency has been briefed to lead Less' first brand awareness programme in the UK and promote its unique position as an independent company focused on "designing the waste out of packaging".

The campaign will focus on promoting the benefits of pre-cycling to key influencers and stakeholders including brands, retailers, national and trade media and opinion formers.

An integrated social media campaign will also run alongside traditional media, spokespeople and awards techniques.

Ian Bates, partner at Less, said: "onechocolate demonstrated a strong knowledge and understanding of our market. They've presented us with a compelling strategy and programme which we are looking forward to seeing rolled out in the coming months."

Jill Coomber, founder and director at onechocolate, said: "We are really excited about the opportunity to work with Less. They have a compelling offer to share with the market and we are also very pleased to continue to grow our roster of green/packaging clients."