The agency has been briefed to run a comprehensive PR campaign targeting on and offline media for the company which offers genuine Dutch bikes.

The team will also promote And Dutch's products to consumer men's and women's press including fashion and lifestyle titles Esquire, GQ, ELLE, Harper's Bazaar, ShortList, Stylist and Vogue as well as national and regional media.

Fiona Pain, company director and senior account manager at Peachy, will lead the account and the team will report to And Dutch owner Gert-Jan Baan.

Fiona said: "I am thrilled to be adding And Dutch to Peachy PR's growing client portfolio. We are a relatively young company and to win a prestigious account such as this affirms the direction that the agency is heading. We are very excited about launching And Dutch to the UK media and communicating the brand to the UK market."