Gorkana Insight & Analysis Team
Consumer electronics company Oregon Scientific has reappointed Focus PR to promote its range of consumer tech products in the UK, including a new product launch.
The Focus team will work across core categories, including sports and outdoors, time and weather, early learning and beauty and wellness, to promote the virtues of Oregon's products.
Focus first worked with Oregon for more than two years following the agency's acquisition of Trilogy Communications in August 2008.
Daniel Bartlett, European e-commerce manager, said: "We have a hugely important new product launch in the pipeline so we wanted to work with a PR partner we know and trust. Focus PR launched our ATC5K action cam to great critical acclaim so naturally we are looking to them to repeat that success."
Focus PR's MD, Hilary Meacham, said: "We are absolutely delighted to be working with Oregon Scientific again. When a client leaves for a year it is always sad, but when they return to the fold it is doubly sweet!
"Oregon Scientific is a leading player across several categories and our role will be to shine the consumer spotlight on each of these to promote the brand’s unique approach to product innovation and design and help build sales instore and online."