Gorkana Insight & Analysis Team
Manchester City Football Club has brought in Amaze PR to promote the Etihad Stadium as a destination, following a six-way pitch.
The agency has been briefed to raise the profile of the venue, as well as promoting the upgrade of the Club's two premium hospitality suites; a newly named fine dining boardroom offer, the Connell Club, and The Mancunian, which is set to be overhauled to become a new setting celebrating Manchester music and people.
Justice Ellis, marketing manager at Manchester City FC, said: "We conducted a thorough pitch process, and the standard of submissions was incredibly high, but when it came down to it, Amaze was best at demonstrating its understanding of our brand. That, along with its creativity and passion, really made the team stand out."
Amaze PR director Sandra McDowell said: "This is a fantastic win for us – it will be a pleasure working for a brand with such a strong heritage in Manchester and one that is forward-thinking both on and off the pitch."