The agency has been briefed to raise the profile of the brand targeting both consumer and trade press.

Andy Nicolson, Bergans of Norway's UK country manager, said: "Bergans of Norway has a significant range of outdoor products to bring to the attention of UK consumers as well as the outdoor, ski and country media. Karol Marketing has an impressive track record in our sector and we know that they share our passion and expertise to communicate why the Bergans of Norway product range is so powerful."

Karol Marketing’s MD, Stefan Lepkowski, said: "Bergans of Norway presents our team with many exciting opportunities. The brand is a PR dream - we have an array of rich material to work with and believe that Bergans of Norway's heritage, original product range and iconic brand identity will attract great attention. We look forward to partnering with the company in the UK and achieving coverage that this accomplished brand so fully deserves."

The Bergans of Norway range includes performance clothing and equipment for mountain, ski and outdoor pursuits that incorporates style with technical functionality.