The agency has been briefed to raise awareness of DropDeadGorjess to UK fashion press, as well as maintain its links with the Irish fashion media.

The team will target all relevant fashion press, including national, consumer and online, as well as the blogging community through various initiatives including press days, events and gifting.

The account will be led by Bright Light's account executive Bex Broughton, and the team will report to Jessica Kelly, founding partner at DropDeadGorjess.