Gorkana Insight & Analysis Team
IPR has been brought in by Inter-City Group to handle the PR for the latest addition to its portfolio of brands, Timberland Watches.
The agency will raise the profile of the brand to consumer and trade audiences.
The account will be led by IRP comms director Graeme Gaughan, supported by senior account manager Helen Sharpe and account manager Nabila Virani.
The collection of Timberland timepieces stems from the brand's footwear offering, drawing inspiration from iconic styles and working to the same aesthetic.