The agency has been briefed to build on the success of last year's events, with a focus on driving ticket sales and profile.

The team will run a four-month campaign to generate creative ideas and deliver coverage across national and regional press, specialist food and music titles, online channels and broadcast media.

House was awarded the brief from Taste Festivals after running successful campaigns for Taste of London and Taste of Christmas.

Vicky Bodhani, show manager at Taste Festival, said: "We are thrilled to be working with The Big Feastival and are delighted to have House PR on board. The agency has continued to deliver great results for our Taste Festivals and they really impressed us with exciting new ideas for The Big Feastival.

"Their experience in the food and music sectors is perfect for this event and their creativity and media expertise will be invaluable to us for this campaign."

The account will be led by House PR's MD, Ginny Paton.

Ginny said: "The Big Feastival has a fantastic line-up in-store and we’re really excited about working with Jamie and Alex and this year’s chefs, entertainment and music acts. This year's event is set to be even better than last year and we’re looking forward to taking the PR campaign up to the next level."

Jamie Oliver has teamed up with Taste Festivals for this year's event and is taking the family-friendly festival to the grounds of Blur bassist and cheesemaker Alex James' farm in Oxfordshire allowing revellers to camp overnight.

Big name chefs, restaurants, food vendors and music artists at the event will include Theo Randall, Simon Rogan, Bruno Loubet, Paloma Faith, The Noisettes, Texas, Razorlight, Barbecoa, Jamie’s Italian, Byron and Café Mor.