The agency will implement a campaign for the brand to secure targeted coverage within the lifestyle press to reflect the Honda Civic ethos of "discovering the great unknown".

The account will be led by Victoria McGovern, associate director at BOTTLE, and the team will report to Ellie Wright, PR comms executive at Honda UK.

Ellie said: "BOTTLE has shown great creativity with a clear understanding of our business and we're delighted to have them on board for this campaign."

BOTTLE's CEO, Claire Cairns, said: "Honda is always innovating and we will reflect this in our PR strategy. We will be targeting lifestyle journalists with an incredibly creative challenge – so watch this space!"