Gorkana Insight & Analysis Team
MARKETING GREECE has chosen Hills Balfour to handle the PR and social media around its UK launch.
The agency will implement a PR and social media strategy, rolled out over 18 months, to promote Greece's year-round diverse offerings to UK consumer and trade press.
The account will be led by Hills Balfour senior account manager Natalie Schofield, and social media director Lucy Campbell, supported by media consultant Tom Panagos and senior account executive Jessica Flood.
MARKETING GREECE's general manager, Iossif Parsalis, said: "We are very happy to be working with Hills Balfour and feel their experience and expertise in the destination PR and social media realm will help us take Greece to a new level.
"Tourism is a hugely important industry for Greece and we want to ensure that we are 100% committed to putting Greece back on the map and demonstrating to the British that there is always more to discover, whether it be on one of the Greek islands or on the mainland."