Gorkana Insight & Analysis Team
Harvey Nichols has brought in MODUS Publicity to handle the launch of a new Harvey Nichols beauty concept store opening in Liverpool later this year.
The agency will promote Beauty Bazaar, Harvey Nichols, which is scheduled to open in late autumn in the Liverpool ONE shopping centre. The 22,000 sq ft store will extend across three floors and will feature a diverse range of beauty, skincare and fragrance brands, as well as a lash and nail bar, brow bar and champagne and cocktail bar.
The team will position Beauty Bazaar, Harvey Nichols as the UK's first one-stop beauty destination, providing the ultimate luxury beauty experience.
MODUS account director Hayley Roughton and senior account manager Katie Pike will handle the account, working with Harvey Nichols' group press manager, Victoria Meekings and senior beauty press officer, Annika Zarifian.
Harvey Nichols' group concessions and beauty director, Daniela Rinaldi, said: "This new direction in retail will return beauty to the luxury proposition that the category once enjoyed; a feel-good experience that will deliver the very best collection of prestigious, niche and exclusive brands and services."