Gorkana Insight & Analysis Team
Grayling has been brought in by Ryder Cup Europe to manage its international comms in the run up to the 2014 Ryder Cup.
The agency, which won the account following a competitive pitch, has been briefed to manage a programme focusing on Scotland, the rest of the UK and Europe.
Grayling's Edinburgh-based team will provide a dedicated press office and support a stakeholder engagement programme, while the company's London office will lead a European media relations programme.
The team will also work with specialist golf PR boutique Landmark Media International in build-up phases of the event, as well as during the three-day competition.
Activity will also include a focus on the French market to pave the way for the 2018 event at Le Golf National in Paris, and possible future editions of The Ryder Cup in mainland Europe.
Richard Hills, The Ryder Cup director, said: "We are delighted to have appointed Grayling to work alongside us in the build-up to The 2014 Ryder Cup in Scotland. The selection process was extremely competitive but Grayling and Landmark Media International ticked all the important boxes for us and we are confident they will help us, in tandem with our fellow stakeholders The Gleneagles Hotel and the Scottish Government, to achieve our key objectives over the next two years."
Michael Murphy, global chief executive at Grayling, said: "We are extremely excited by the prospect of managing this comms campaign. It is testament to the strength of Grayling's network and range of capabilities across Europe to be selected as a key strategic partner for the event.
"As one of the world's premier sporting events, we believe that The Ryder Cup's reputation and appeal can be further developed in many ways, leaving a lasting legacy for Scotland and building momentum towards France in 2018."
The event will take place at The Gleneagles Hotel, Perthshire, Scotland, in September 2014.