Gorkana Insight & Analysis Team
V&S Entertainment, the UK production company behind the CBeebies pre-school series Everything's Rosie, has brought in entertainment, licensing and lifestyle agency mi-commsPR to handle its consumer and trade PR.
The agency has been briefed to drive consumer brand awareness of Everything's Rosie among parents, children and nurseries and pre-schools.
The team will also provide trade comms, social media outreach and third-party partnerships over the next 12 months.
Kirsty Barr, MD of mi-commsPR, said: "We are delighted to be working with the team at V&S Entertainment. In the past two years Rosie has captured the hearts of millions of pre-school children on CBeebies and our goal is to ensure we leverage the brand across multiple touch-points in the next year."
Since its launch in 2010, Everything's Rosie has grown to become one of the UK's most popular pre-school brands and is now broadcast in more than 150 countries.