Gorkana Insight & Analysis Team
The London Evening Standard has brought in W Communications as its retained agency, following its award-winning work on The Independent and sister paper i.
The agency has been briefed to provide an ongoing strategy to promote the paper's high profile events and campaigns including 1000 Most Influential, The Evening Standard Film Awards and The Evening Standard Theatre Awards.
The team will also work closely with the editorial team on its Get London Reading and Dispossessed campaigns, as well as promoting its content and exclusives across both the Evening Standard and ES Magazine.
W will also work with the Evening Standard's digital team to promote the newly launched standard.co.uk and its ongoing brand extensions, including recently launched Business Connections, the third of which takes place on Wednesday 20 June.
Matt Harrison, sales and marketing director at the London Evening Standard and The Independent, said: "In light of the award-winning work W Communications has done for The Independent and i papers, we are delighted to be now working with the agency across our entire portfolio. The agency has expertly demonstrated a profound understanding of the business, connecting seamlessly between the editorial, digital and marketing departments."
Warren Johnson, MD at W Communications, said: "We're honoured to complete the set of Lebedev titles on our client list and are very much looking forward to working on such an iconic title on the eve one of London's biggest summers."