The agency has been briefed to raise awareness of the website and its daily e-newsletter across trade and consumer sectors.

The team will promote the website's database of more than six million UK consumers and help manage its online growth.

The account will be led by Helen Batte, senior account manager at Rooster, and the team will report to DiscountVouchers.co.uk CEO Gerard Doyle.

DiscountVouchers.co.uk features more than 500 new offers every day from more than 3,500 merchants including Marks & Spencer, Red Letter Days, Sainsbury’s, Fitness First and Sky.

The new comes after daily deal websites were in the spotlight in this week's episode of The Apprentice.