The agency, which won the account following a competitive pitch, will initially handle the comms for Clothes Show Live 2012, which is run by Haymarket Exhibitions, promoting the show via a media relations and social media programme.

Good Relations Life was initially involved in a brand development project for Clothes Show Live which saw the team reviewing the show's brand positioning, content and audience targets to define its core proposition.

The team will also work with the brand to implement a revised communications strategy ahead of its 25th anniversary next year.

The account will be led by Good Relations account director Nicola Hamilton.

Maryam Hamizadeh, show producer for Clothes Show Live, said: "We see 2012 as an important year for Clothes Show Live, and we are excited to be working with the Good Relations Life team to reinvigorate our much-loved brand. The team are really under the skin of the brand and have a real affinity with our future strategy."

Nicola said: "Clothes Show Live is an iconic British fashion institution and we're really excited to have a role at this important time for the brand. This is the perfect addition to the Good Relations Life roster as we continue to focus on those leading the way in the lifestyle and entertainment sectors."

The exhibition runs over five days every year at Birmingham's NEC, with this year's show running from 7 to 11 December. The event showcases the latest fashion, beauty and music trends and is considered to be the premier fashion event in the UK.