Gorkana Insight & Analysis Team
Caran d'Ache, one of the world's leading manufacturers of pencils, fine arts materials and luxury writing instruments, has brought in Cohn & Wolfe to handle its PR.
The agency has been briefed to build brand awareness and engagement with UK consumers, media and other influencers.
Part of Cohn and Wolfe's responsibility will be to establish the brand as the 'Maison de Haute Ecriture', the home of high level writing.
Nicole Boghossian, international communication manager at Caran d'Ache, said: “We are very pleased to be working with Cohn & Wolfe and this appointment underlines our commitment to take the Caran d'Ache story to writing lovers across the UK."
Rebecca Grant, MD of consumer marketing at Cohn & Wolfe, said: "We are thrilled to be appointed by Caran d'Ache as its first UK agency partner and are looking forward to working with one of the world’s leading prestige brands.
"Caran d'Ache has a fantastic heritage and a truly authentic story and it is these assets that we will leverage as we introduce the company and its products to UK consumers, media and influencers. Our goal is to reach all lovers of fine writing and to firmly establish the brand as a universally recognised symbol of excellence."