The agency has been briefed to communicate Penny's activity to core surf and skate media, as well as building awareness of the brand in mainstream media.

Matt Woodruffe, MD of Penny Skateboards' owner TKC Sales, said: "When an original brand like Penny Skateboards returns to market after more than 30 years, it rightfully deserves the serious investment by credible players to provide the optimum PR, Marketing and Distribution mix.”

"With Canoe now on board I am delighted we have the right team and resource to give the Penny Brand and our distribution partners this very opportunity for massive success."