The agency, which won the account following a three-way pitch, will work closely with the company's in-house team to provide UK press office and social media support.

The team will also develop and implement strategic creative news generation and brand campaigns, building brand profile and awareness among mainstream UK consumers.

The appointment comes as the brand seeks to gain coverage in mainstream news and lifestyle media, as well as specialist consumer press with a focus on the business' core areas of broadband, digital TV and home phone.

Michael Phillips, MD of Broadbandchoices.co.uk, said: "We've reached a pivotal point in the site's development, so it was essential to re-evaluate our PR strategy and appoint an agency with fresh ideas and a unique approach.

"We were looking for an agency with strong story creativity, an energetic team and a proven track record in traditional and social media engagement. M&C Saatchi PR ticked all the boxes and fielded a stand out pitch team against some very strong competition. I am looking forward to implementing the new strategy to boost our existing PR function with their support and expertise."

Chris Hides, M&C Saatchi PR MD, said: "We are delighted to be working with Broadbandchoices.co.uk which is emerging as one of the strongest brands in the highly competitive price comparison sector.

"The in-house team has done a fantastic job within specialist and personal finance media so we are looking to build on this, taking the brand to a wider audience through digital, social and traditional media."