Gorkana Insight & Analysis Team
The British Olympic Association has brought in sports PR specialist Pitch to help with media activity during the 2012 Games, including PR around Great Britain's medal winners.
The agency will also implement a consumer comms campaign to help drive sales of key Team GB supporters' items including the official Team GB supporters scarf, being sold by Next in-store and online.
Darryl Seibel, comms director for the BOA and Team GB, said: "Celebrating the performances of our medal-winning athletes, whilst supporting the needs of our athletes and the media during the London 2012 Olympic Games, represents a sizeable PR challenge.
"Pitch has proven it can work with the numerous stakeholders connected with the Games to deliver a compelling media proposition which made the agency the perfect choice to support our efforts."
Henry Chappell, CEO of Pitch, said: "Working with the BOA during Games-time is a great opportunity for us, and a real endorsement of our capability. Britain’s medal-winning athletes will be the focal point of the nation’s attention over the coming weeks and we look forward to being able to assist the BOA with celebrating Team GB’s successes in front of the broadest possible audience."
Pitch has worked with the BOA on a several projects in the past, leading the PR activation around the British Olympic Ball in 2010 and 2011, as well as the 'Our Greatest Team Rises' fundraising event at the Royal Albert Hall in May.
The agency's involvement in the Olympic Games also includes being appointed by LOCOG to promote ticket sales for the Games, a consumer-facing campaign which has resulted in more than six million tickets sold, as well as an array of activation initiatives for sponsoring brands.