Gorkana Insight & Analysis Team
Bray Leino has been brought in by London-based wine and spirit tasting destination and events venue Vinopolis to handle its PR ahead of a relaunch later this year.
The agency's home and lifestyle PR team has been briefed to help relaunch a new Vinopolis brand experience, as well as manage its consumer PR.
The team will also work with specialist sponsorship agency Generate, which has been appointed by Vinopolis to deliver new brand partnerships.
The agencies will develop and implement a collaborative strategy to promote the October relaunch of the venue.
The remit includes promoting the venue's brand values and positioning Vinopolis as a must-see London destination.
Lucy Haines, Vinopolis MD, said: "The Vinopolis Wine Tour has been running for more than a decade and we've had thousands of happy customers over that time. However, it is time to modernise and cement our reputation as a destination for food and wine enthusiasts.
"The new experience will remain as an informal introduction to wine and spirit tasting but with interactive educational opportunities, modern technology and more links to food and wine-matching principles. We hope to find a small number of brand partners who want to work with us on this new chapter and look forward to revealing our full plans later this summer."
Alison Weir, Bray Leino's head of home and lifestyle PR, said: "This is a fantastic opportunity to work alongside Vinopolis on one of their most exciting projects. We look forward to helping them create a top London brand experience and a campaign that delivers significant footfall through 2012 and into 2013."