The agency has been briefed to raise the profile of Pioneer's range of consumer electronics, managing its three divisions: Home, Mobile and Pioneer DJ, as well as promoting the brand as an industry leader in audio innovation and entertainment.

The account will be led by Beige director Megan Greenwood, and the team will report to Gemma Hall, senior marketing executive at Pioneer.

Gemma said: "Beige showed a passionate and proactive approach to PR, alongside a proven track record with a successful three years working across the Sony product range. Their experience and insight in the consumer technology sector is a hugely valuable asset and it means that we can hit the ground running.

"Beige completely embraced our objectives in terms of brand, audience and our position in the market. This strategic knowledge, coupled with their creative thinking, made our decision all the easier."

Megan said: "Our mission is to extend Pioneer's unrivalled audio dominance in the DJ market into the wider consumer electronics sector. Pioneer's rich heritage, coupled with their impressive track record of market changing innovations, makes for a pretty attractive prospect for any PR agency."