The agency has been briefed to build awareness of Analog's autumn/winter 2012 collections and individual range stories, including its signature Wheel Wash process and Permanent Light Archive (PLA) collection.

The team will target relevant fashion and lifestyle media across print, online and social media channels, as well as opinion leaders.

The account will be led by Coffin on Cake’s menswear account manager Heather Turnbull, and directed by director Dean Bennett.

Analog European sales manager Thomas Bonora said: "Coffin on Cake came highly recommended to us. Their energy and understanding of the brand makes them the perfect fit for Analog and we’re looking forward to seeing their strategy roll-out over the coming months."

Dean said: "Analog has carved itself a very unique position in the actionsports market and seamlessly crosses over from innovative action sports lifestyle brand to technical menswear fashion label, with a team of world renowned athletes and an innovative approach to product design. We're incredibly excited to be supporting Analog to develop their European business and be a part of this story."