Jerina joins as account director and will work across the agency’s media and consumer teams with clients from Hearst including Red Magazine, as well as Independent Print titles London Evening Standard, The Independent, The Independent on Sunday and i.

In her previous role, she was responsible for all consumer and corporate PR for the publishing group, as well as looking after chairman Felix Dennis' personal international press.

Warren Johnson, MD at W, said: "Jerina will be a huge asset to our media team. Her unique mix of in-house and agency experience translates as a perfect match for our clients and her skills will bolster our rapidly growing team as we further extend our award-winning consumer work. We've deliberately cultivated as many media clients as brand clients and look forward to benefitting from Jerina’s talent."

Jerina said: "W Communications caught my attention with its raft of media and brand clients. It has grown at an incredible rate since its launch in 2009 and continues to expand its portfolio of high profile clients – and shows no signs of slowing down any time soon! This is a fantastic opportunity for me to work with some incredible people in an award-winning agency."