Tracey has more than 18 years' experience as a journalist and will work across all client accounts, imparting her knowledge of the UK print media.

As a freelance journalist, she has written for titles including the Daily Mail, The Mail on Sunday, Daily Mirror, the guardian and The Sun. Before this, she was consumer correspondent at the Daily Mirror.

Hamish Thompson, MD at Twelve Thirty Eight, said: "Tracey is an exceptional journalist with an ability to turn base metal into gold. We have a reputation for eye-catching storytelling that makes national news and has wildfire potential across social networks.

"Tracey will play a huge part in delivering that service to our clients and we're delighted that she's joining the team."

Consumer PR specialist Ricky Tanna has also joined the agency as an account manager. He has worked for several leading London-based agencies on a wide range of consumer brands including Rowntree's, Carlsberg, Rachel's Organic and Salter Homedics.