Ayesha (pictured third from right), who joined Fishburn Hedges in 2005, was part of the formation of the specialist team, which was established in early 2011, and has clients including The Health Foundation, Lloydspharmacy and the Carbon Monoxide – Be Alarmed! campaign.

In other agency news, Abigail Tye (far right), Alastair Fairbrother (far left) and Russell Saunders have also been promoted to associate directors.

Abigail, who joined Fishburn Hedges in 2005 as a trainee, has extensive experience advising and implementing corporate, consumer and digital media strategies for large international brands, including Nintendo of Europe and Nestlé. She also manages the agency's marketing.

Russell joined Fishburn Hedges in 2007 and has delivered a series of global comms campaigns for BT Global Services and Novartis, and built social media, stakeholder and employee engagement programmes for Sony, TV Licensing and the Birds Eye Iglo Group.

Alastair arrived at FH from the London Stock Exchange in early 2011. As part of the financial and professional services team he has worked on a broad range of financial services clients including SunGard, SWIFT, Actis and HarbourVest.