During his time at Edelman, Matt has worked across a portfolio of accounts including Microsoft, Motorola and Hewlett Packard, running both UK and international programmes in 50 countries throughout Europe, Middle East and Africa.

He has also worked on Edelman's European technology leadership team and is part of the Edelman EMEA strategy working group.

Steve Spurr, COO at Edelman, said: "We are delighted that Matt has taken this role and look forward to his guidance and leadership. In the five years that Matt has been with Edelman he has more than proven his skills as a dedicated PR practitioner, as well as being a talented role model and leader."

Matt said: "It is an honour to lead the brilliant experts in the London Edelman Technology practice and to partner with the UK Edelman leadership team. It’s such an exciting time to be in the technology space and I can't think of a smarter, more innovative, client-orientated group to be part of, or a more diverse client portfolio to have the privilege to lead."

Matt, who started at Edelman in 2007, has worked on influencer engagement and driven integration of social digital and multiscreen/multichannel content approaches.