In her new role, Tanya will oversee all PR activity, maintain media relations and develop all PR and media strategies. She will also maintain existing brand collaborations and will be the initial point of contact for potential new brand link ups.

She will work as part of a team of 13 and will report to Hush's founder Mandy Watkins and director Rupert Youngman.

Tanya said: "I am really thrilled to be joining a brand that I feel a genuine passion for. I have always found the concept behind the mail order business, their newsletters, photo shoots and marketing campaigns inspirational so to now be a part of it, is a great opportunity.

"We have so many exciting things planned for the forthcoming season, I am really looking forward to getting stuck in and helping the brand gain the recognition, I feel it deserves."

Tanya was previously PR manager and social media assistant for The Dressing Room Online's St Albans and online boutiques.